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Step aside Swiss Toni it's the launch of the second-hand performance bike market

05 September 2013

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When buying a car, second hand is often the best or only option for most people. We all love brand new kit, but in practical terms the premium you pay for a brand new versus used car doesn't equate to the value you get from being the first owner. The statistics underline that, with only 20- 30% of purchases being new. You just get better value with second hand cars.... assuming the second hand car is sound, of course.  And therein lies the rub.
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Recent stats estimate about 55% of people prefer to buy their second hand cars from established dealerships. So why is that? Usually because it's easier and comes with more certainty than dealing directly with an unknown, untrusted individual. With a known dealer you will likely get a warranty, or at very least a comprehensive service check, and have some recourse to go back to them if something is not right. The combination of getting good value for money and the peace of mind of knowing what you're paying for, from a trusted supplier, has proven to be a winning formula in the car market. But how could this translate into other markets?
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With the huge growth in cycling over the last few years and with people prepared to spend more and more on their bikes it seems the performance bike market should be comparable. Creating a market for 'used approved' performance bikes is what we're doing at LCE. Checking the bikes "provenance" is key - Where does it come from?  Who has owned it?  How has it been looked after?  All these questions are of great importance to us and when you combine that with a comprehensive service by a qualified cycle mechanic, a warranty AND great value for money, it makes owning a performance bike far more attractive and attainable for many more cyclists.
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We appreciate it's not for everybody, some people simply want a brand new bike, others want to test ride a bike first.  (a service we are looking into being able to offer more easily in the future...you can 'try before you buy' in the London area by contacting us at the moment, but watch this space!!!)  Some cyclists would buy second hand, but not above a certain price. We get that. We're cyclists too. All that we can say is, for those that do want to upgrade their ride but want to do so at a great price, having some peace of mind in how you make that purchase has to be an option well worth considering.
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But that of course is our point of view, and we know that other points of view exist... so we'd love to hear your views on used approved bikes. We are so interested that we'll send the best ten feedbacks a box of Karen's famous 'Cyclotti' biscuits. (Trust me, you'll need a cycle ride to work off too many of those delicious bad boys).
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Drop us a line via the contact us page.
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