Since launching LCE, the bike we have had the most comments on (and a few cheeky offers) is the beautiful Pinarello Treviso we picked up from Cycles Dauphin on Box Hill. Although it's classified as a winter bike due to its steel frame and attractive mudguards, it would equally be suited to 'bike art' hanging above the fireplace. The bike is from the late 1980's and is made from Columbus steel tubing. It’s a long shot from the high specification carbon Dogma graced by our recent Sky team tour winners, Bradley Wiggins and Chris Froome.
Here's a very quick history of Pinarello summarised from the ‘coffee table’ bike history book “BIKE!” by Moore and Benson, a book we highly recommend.
Started by Nane Pinarello, who was a professional cyclist born near Treviso in Italy. Interestingly he was paid not to appear in the Giro D'Italia in 1952 by his Bottecchia team which gave him the funds to start a cycle shop in Treviso. From very early on he embraced the power of sponsorship starting with the Mainetti team in 1960. When Fausto Bertoglio won the Giro in 1975 under Pinarello sponsorship, the place on the international stage was established for Nane and his Pinarello brand. In 1981 Battaglin won the Vuelta a Espana and the Giro back to back for the Pinarello sponsored Inoxpran team. The Olympic Gold medal came in 1984 with Alexi Grewal on a Pinarello in the Los Angeles games road race. Then came the mighty 'Big Mig', Miguel Indurain, and his five tour victories on the Pinarello from 1991. The cherry on the cake for this golden era for Pinarello was the world hour record set in 1994 by Indurain on the 'Blade' .
With Pinarello established as a pre-eminent bicycle producer and global brand Nane eventually handed the business over to his son Fausto and daughter Carla in the early millennium who continued the success through to the Sky team we've seen riding the Pinarello Dogma over the last few years. Interestingly the Dogma originally had a frame produced in Magnesium before being superseded by the less expensive, and complex to produce, carbon frame we see today.